Monday, October 20, 2008

Some Facts About Flash Optimization

Flash File Optimization
Historically websites based on flash were unable to get crawled by search engines. Content such as text and links embedded in the Flash (SWF) files was of no use for search engines. This situation created frustration among web developers who tried every method to get their site get indexed by major search engines and get ranking in SERP. This situation created problem for searchers, as they were missing some quality content for there queries.

Google in cooperation with Adobe developed a new algorithm for Flash, according to which Googlebot can now indexes “textual content in Flash (SWF)” and can also extracts URLs embeded in Flash files.

Google is being working on for years to crawl rich media files such as flash and java script. Now when google has developed such technology, few questions need to be answered.

1. Does Google associate text content in Flash with the correct parent URL?
2. Can Flash files have PageRank?
3. Can Google Translate Flash content


1. Does Google associate text content in Flash with the correct parent URL?

According to google, flash (SWF) files that are embedded in the HTML of webpage its text is associated with the parent URL ie. they are indexed as single unit. But studies show that this is not completely true. Flash file URL and parent URL are indexed separately.

2. Can Flash files have PageRank?

Flash files can get page rank but currently it is having some issues. According to studies links that are present in flash files can pass page rank and so they can get page rank also. The issue is that flash file i.e. SWF files and parent URL both get page rank but in some cases they may differ.

3. Can Google Translate Flash content?

Google cannot translate flash content. To verify this try to translate any flash (SWF) file using google translator. You will get No results found.

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